Marketing News

Clean Beauty Brand Odele Expands Haircare Into Amazon

Odele’s range of products are formulated by hair type and are vegan.

Odele's haircare line spans from shampoos to stylers.

Minneapolis-based clean hair care brand Odele is expanding with a new Amazon storefront.  Odele—the phonetic translation of “å dele,” which means ‘to share’ in Norwegian—was created by entrepreneurs Lindsay Holden, Britta Chatterjee and Shannon Kearney, with the mission of “uncomplicating and democratizing the beauty space with clean, premium, inclusive products,” said the company. The line first launched in January 2020 exclusively at Target and DTC be...

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